How two founders are revolutionizing wellness by choosing authenticity over algorithms and transformation over trends
In a world drowning in content, where everyone is fighting to be heard, Jeremy Lasman and I have chosen a different path. We're not trying to compete in the endless sea of social media noise. Instead, we're building our own island.
Our story unfolds across two cities - me in Indianapolis, Jeremy in LA. Most people might see this as a challenge, but for us, it's become the perfect container for deep exploration. Our best work happens in these long, meandering conversations that stretch from morning coffee to evening walks, sometimes lasting 8-12 hours. There's something about the distance that allows us to dive deeper, to listen more intently, to follow the threads of intuition wherever they lead us.
The metaphor of "becoming the island" came to us through an unlikely source - professional wrestling. Jeremy often sends me YouTube clips of WWE promos and interviews, his excitement palpable even through text messages. At first glance, pro wrestling might seem worlds apart from what we're building at The Passion Company. But there's a profound wisdom in how they craft stories that capture hearts and create lifelong fans.
I have my own history with wrestling. Growing up with brothers in the 80s, I spent countless hours watching matches and play-wrestling in our living room. Even after years away from it, when Jeremy shares these clips with me, I'm instantly struck by the raw creativity and passion that pulses through every aspect of the production.
Our work sessions often start with these wrestling clips, leading to hours of exploration and extraction. We pull insights from the greats - not just from WWE, but from artists, philosophers, scientists, and revolutionaries. Sometimes I'm pacing in my living room in Indy while Jeremy walks the streets of LA, both of us following the breadcrumbs of inspiration, trusting our intuition to guide us toward deeper understanding.
Recently, we've been particularly inspired by Roman Reigns' concept of the "Island of Relevancy." While his character uses it as a declaration of dominance, we've reimagined it as something more transformative. For us, becoming the island means creating a space where authentic passion can thrive, unencumbered by the pressure to chase trends or validate ourselves through metrics.
The truth is, we're a two-person team with an audacious vision. We're building Earth's first Passion Utility Provider, delivering clean passion energy through Imagination Technology. It sounds impossible. Some might call it crazy. But that's exactly why we need to be our own island.
These marathon conversations have become our laboratory. Sometimes we're in coffee shops, our tablets filled with notes and diagrams. Other times we're walking our respective neighborhoods, AirPods in, exploring concepts until the battery dies. We've learned to recognize the feeling when we're onto something big - that electric sensation when an insight clicks into place and opens up a whole new dimension of possibility.
In the early days, there was a temptation to make our message more "palatable." To tone down the revolutionary aspects of our vision and fit into existing categories. But every time we tried to play it safe, something felt off. The energy wasn't clean. We weren't being true to the very transformation we're here to facilitate.
What we've realized is that relevance isn't about reaching everyone. It's about being undeniably authentic in your truth and letting the right people find their way to your shores. When you're building something truly revolutionary, trying to make it instantly accessible to everyone actually diminishes its power.
This approach requires tremendous trust. Trust in our vision, trust in each other, and trust that by fully embodying our message, we'll attract exactly who we're meant to serve. It's about understanding that every piece of content we create, every interaction we have, is either strengthening or diluting the field of clean passion we're building.
Some days, it feels lonely on this island. We're charting unknown territory, creating an entirely new category of service. But then we remember - every great revolution started with a small group of people who were crazy enough to believe in something bigger than themselves.
We're not just building a company; we're catalyzing a Passion Revolution. And revolutions don't start by following the crowd. They start with a clear signal cutting through the noise, calling forth those who are ready for transformation.
I'll never forget the moment when we first articulated this vision clearly. It was during one of our marathon calls, the sun had set in both our cities. We'd been talking for hours, following the thread of an insight that felt just out of reach. Then suddenly, everything aligned. The vision became crystal clear. We weren't just building another wellness company or self-improvement platform. We were creating something entirely new - a utility provider for the fundamental energy that drives human potential.
So here we are, building our island piece by piece. Every day, we choose to lead with authenticity over algorithms, transformation over trends, and clean passion over quick profits. We're creating a space where those who resonate with our vision can find their way to cleaner energy and higher consciousness.
To those who feel called to join us on this journey - welcome to the island. Here, relevance isn't determined by metrics or market trends. It's measured by the depth of transformation and the cleanliness of the passion flowing through our field.
This is our story of becoming the island. It's not about isolation; it's about creating a strong enough signal to cut through the noise. Because in a world of endless content and surface-level engagement, the truest form of relevance is having the courage to stand firmly in your truth and let it resonate with those who are ready to hear it.
The Passion Revolution is just beginning. And sometimes, to start a revolution, you have to become the island.
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